Business Writing

Articles covering copywriting techniques for business clients and marketing materials. Topics include SEO writing, newsletters, sector-specific content and strategies for attracting commercial work.

Attract Employers with 'No Fee' Copy Writing

Starting copywriters can use free work strategically to build a portfolio and gain references, but it requires careful planning and high-quality output.

Edit Your Written Work

Good editing shapes your book's success more than the writing itself, so learn to cut ruthlessly and revise with purpose.

SEO Copy Writing

How search engines rank web pages and why writers need to understand SEO copywriting to get their work found online.

Targeting Your Copy Writing

Effective copywriting starts with knowing who you're writing for and understanding their demographics, language, and psychology.

Types of e-Books That Sell

See which ebook genres actually make money and what readers are really buying in today's digital publishing market.

Write for a Specific Business Sector

Specialising in business or technical writing pays off if you leverage your existing knowledge and industry experience to land your first clients.

Write for Newsletters

Writing for newsletters helps new writers build portfolios while learning journalism basics and developing skills that employers value.

Write Good Marketing Copy

Master the art of writing marketing copy that sells by making every word count and giving readers a sense of empowerment.