Case Studies...
Below are our articles on the subject of Case Studies. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
Advertise Your Writing on the Internet
A guide to promoting your writing effectively on the internet using keyword articles, search engines, web rings and affiliate schemes....
Attract Employers With 'No Fee' Copy Writing
Advice on how to improve your portfolio, build up contacts, improve your skills and solicit new opportunities by offering your copy writing services for free, plus cautionary advice about the risks in...
Avoid Accidental Plagiarism
Advice on identifying different forms of plagiarism and how they can occur, and taking steps to make sure that you don't accidentally plagiarise the work of others or yourself....
Beating Writers' Block: An Action Plan
Ten easy steps to beating writers' block. Learn to take back control of your writing life and rediscover your own abilities....
Character Development in Your Novel
A guide to anticipating, researching, fleshing out and exploring the individual backgrounds and progressions of characters through your novel....
Create a Stage Play and Sell it
A guide to the structure, formatting rules and ways of approaching dialogue which you will need to understand in order to write a good stage play, plus advice on how to sell your finished script....
Create a Website to Promote Your Work
A guide to writing and developing a website to promote your writing, including using effective web design and prioritising the right content....
Develop a Specialist Writing Topic
Advice on the things you should consider when developing a specialisation as a writer....
Develop Ideas for a Novel
A guide to finding inspiration, developing story ideas and constructing the basic framework for a successful novel....
Develop Your Novel Writing Skills
A practical guide to identifying weaknesses in your writing and improving your skills as a novelist, using the wide variety of resources which may be available to you....
Do I Need a Journalism Degree?
All about journalism degrees - how to choose one, what you can expect from it, and what it can do for you....
Doing a Journalism Degree: A Case Study
A look at what it's like to study journalism at the University of Strathclyde, with current student Andrew Robertson....
Edit Your Written Work
A guide to editing fiction and non-fiction work. How to go about it, how to make the most of the opportunities it offers, and what it's worth to you in career terms....
Find a Literary Agent
Everything you need to know to find an agent, make sure they're genuine, get them interested in you and your work and lay the groundwork for a successful business relationship....
Find Work With Specialist Magazines
A guide to the specialist magazine market and what it can do for you. Advice on how to formulate appropriate articles and make the most of this often neglected aspect of journalism....
Genre or Mainstream Fiction?
What is genre fiction? This article examines the pros and cons of writing genre novels as opposed to working within the mainstream....
Get Access to Events to Write Reviews
A guide to what you need to do to get press access to events so that you can review them. How to get access to sports events, film and theatre previews, art exhibitions and festivals....
Get Interview Access for Journalism
Everything you need to know to start tracking down politicians, celebrities and useful members of the public for interviews. Who to approach and what to watch out for....
Get Your Work into the Broadcast Media
A guide to writing for radio and television. How to get started, how to educate yourself, and how to get noticed....
How to Choose Writing Software
Advice on the different types of writing software available, what it can do for you, and what to prioritise when making purchasing decisions. Book writing software, script writing software, and how to...
How to Interview People
Advice on all aspects of the interviewing process, from establishing your style and preparing your questions through to dealing with difficult subjects and pre-empting potential problems....
Interest a Publisher in Your Book
A guide to targeting a publisher, pitching your work, communicating effectively and grabbing their attention....
Is There a Market for Poetry?
The truth about present day outlets for poetry: anthologies, competitions, websites, and the alternative ways you can use your poetic skills. Plus advice on avoiding scams and on doing it yourself....
Maintain Copyright Control
All about copyright law: what it is, what it can do for you, how you can bargain with it, and how you can hold on to it....
Marketing Your Novel
Advice on the different approaches you can take to promoting your novel. How to get it reviewed, how to use personal appearances to your advantage, and some useful tips and tricks for successful marke...
Negotiate Royalties, Stipends and Advances
Advice on how to negotiate your own contracts and improve your chances of getting good deals on book royalties, advances and literary stipends no matter how your book ultimately fares....
Quiz: Are You Cut Out to Be a Writer?
Take this quick quiz to find out how well equipped you are to make your living as a writer....
Recording Your Income and Paying Tax
A guide to the tax system as it affects writers: what to pay, when to pay, what you can declare as expenses, tax averaging and how to reduce your bill....
Research for Your Articles or Books
A guide to conducting research for your articles and novels. Different research resources and how to make the most of them....
SEO Copy Writing
What is SEO copywriting? An introduction to this form of writing and advice on how to produce it effectively....
Set a Rate or Fee for Your Work
Everything you need to know to set your fees and adjust them in a constantly changing marketplace, plus advice on how to deal with non-payment on the part of employers....
Set up Your Business Workspace
A guide to setting up your physical and online work areas to maximise efficiency and comfort in your writing job....
Study Creative Writing
Advice on how to choose creative writing books and courses which will really be effective in boosting your writing skills....
Targeting Your Copy Writing
A guide to identifying different market segments, establishing their needs and their internal patterns of communication, and writing effective marketing material which will really appeal to them....
Types of e-Books that Sell
Advice on the types of fiction and non-fiction ebooks with the most sales potential. How to tell if your ebook could be a success, and how to develop ideas for a successful ebook....
Use Your Life and Work Experience
A guide to using personal experience from your life and work to inform and sell non-fiction and to develop your fiction....
Using a Writers' Workshop: A Case Study
Keirstan Pawson talks about her real life experience of using writers' workshops and provides advice on how to make the best of them....
What Does a Literary Agent Do?
All about literary agents: who they are, what they do, and how they can help you to make a success not only of your current novel but of your whole career....
Work With a Newspaper Editor
The things you need to know to work as a newspaper journalist and keep your editor happy, including altering your voice, house style, and the importance of word counts and deadlines....
Working as a Film Reviewer: A Case Study
Film reviewer Stephen Carty provides an introduction to his craft and talks about his experiences in the industry....
Working With an Editor to Improve Your Work
Advice on the most effective ways to approach working with an editor in order to improve your work. What an editor can do for you and how you can make the most of that working relationship....
Write a Business Plan or CV for a 3rd Party
A guide to writing business plans and CVs professionally for private clients and agencies, including advice on what is likely to be asked of you, how to obtain best results, and how to protect yoursel...
Write a Press Release for a Company
A guide to writing an effective press release to promote a company. How to get your press release through the door at media outlets, and how to get it noticed....
Write a Press Release to Promote Your Business
A guide to writing effective press releases to promote your writing business and your novels. How to create and use press packs to support your press releases....
Write for a Specific Business Sector
A guide to establishing yourself in technical writing by drawing on your past experience and using your qualifications, plus an introduction to the most lucrative areas of business writing....
Write for Newsletters
A guide to understanding newsletters and writing content for them. Types of story you can use and what to do when you're short of material. How newsletter writing can benefit your writing career....
Write for Women's Magazines
A guide to developing the right kind of material, both fiction and non-fiction, for women's magazines. How to develop the right style and how to understand your readership....
Write Good Marketing Copy
How can you identify good marketing copywriting? What skills do you need to develop to produce your own? This comprehensive guide includes advice on tips and tricks to get you started....
Writing For Children
A guide to writing for children, taking into account the different needs of different age groups. How to use appropriate language, introduce challenging ideas, and encourage moral and emotional develo...
Writing Scripts for Film and Television
Advice on how to compose, format and tailor a script to please a film or television producer....